Website Analytics
The Backbone of Search Strategy
It’s the backbone of every search marketing strategy: website analytics. Silver Arc Search uses analytics to make sure we hit the target every time out of the gate.
Web analytics provides access to detailed statistics that allow us to optimize, reconfigure, and tweak our marketing efforts to maximize the benefit from any promotion or campaign. Wait for months to evaluate variations in sales or leads, why? We can make near real-time improvements within days. With the analytics tool of choice, you can have instant insight into everything that is happening with your website and marketing campaigns:
- Where your traffic is coming from
- The keywords used to find your site from search engines
- How well your site is performing
- What percentage of traffic is converting to leads
- How much revenue is generated
Analytics allow us to unleash the details of your site and marketing campaigns: where your consumers come from, and how they interact with your website.