Silver Arc Search SEO Methodology

A Proven SEO Methodology

As much as search engine optimization has a knack for being mysterious and results “just happening”, our aim is to de-mystify the SEO process. We employ a proven SEO process that helps to set expectations, as well as results.

Following the Flow

1. Website Evaluation: we start with a audit of your website, looking at four major sections: site architecture, keyword analysis and research, goal conversion opportunities, and a competitive analysis
2. After the evaluation, we move into website optimization
Once we’ve completed onsite optimization, we’ll produce a baseline of the site.

3. The baseline is, more or less, taking the website’s current data. In order to understand whether or not our strategy has been successful, we need to be able to measure against how the site performed before we optimized
4. Once time has passed, we’ll gear up to analyze our strategy and produce a strategic review

5. Based on the recommended strategy, we circle back around to onsite optimization, offsite optimization, or user-experience changes in order to produce more targeted traffic and better lead-capture ratios