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Online Reputation Management

Social Media ORMWhat is Online Reputation Management (ORM)?

ORM (online reputation management) is the act of monitoring, addressing, or rectifying undesirable/or negative search engine results or mentions in online media.

The objective of online reputation management is simple. The objective is to have people see positive mentions of your brand and speak about your brand/company in a positive sense by achieving and maintaining a positive online sentiment. An ORM strategy using social media manages and monitors online buzz and sentiment about oneself or a particular corporation by engaging people positively.

Sometimes Reputation Problems Find You

It happens to the best of companies. A customer, an employee, or an ex-employee feels they have been wronged, mistreated, or is just wants payback. Even after your best efforts to resolve the problem, they post negative comments on blogs, forums and boards, or they lodge a complaint online.

Whether it’s fact or fiction, attempting to rebut comment(s) after months on the web, and possibly thousands and tens of thousands of eyes have seen it, is a losing task. The damage has been done.

To Create a Bad Reputation, Human. To Combat it, Divine

Two fundamental concepts when dealing with search engine reputation management: Monitor and Engage.

What Should You Be Monitoring?

  • Your Brand(s
  • Your Product(s)
  • Your Key Executive(s)

The Single Most Important Aspect of ORM and Social Media?

Be honest, be transparent, and LISTEN. Social media is about making individuals to care about what you have to say. In any way you can. Whether you indulge to their greed, their sympathetic side, sentimental side, or even the little kid in all of us. Give someone a reason to commit to you, and they will.

If you don’t listen, how do you think you will communicate back to them? How can you provide something substantive to the conversation if you never heard what was asked for? If you’re continually promoting a message, a link, an anything, without listening, don’t anticipate that people will listen to you.

Find Out How Silver Arc Search Can Help Your ORM Situation

At Silver Arc, we use these platforms to better understand what your customer thinks about you, what they’ve said, and report back to you. If you’re listening, you find out what it is your customer likes, doesn’t like, and whether they got dreadful service or tremendous customer service. Isn’t it time you found what the world been saying about you?