Social Media CRM

What is Social Media CRM?

CRM, in the social age, combats negative remarks about your company, products, and service, while responding immediately to a customer’s concerns and reverse the situation. It’s not unlike tradition CRM, only that managing a relationship with a consumer in minutes and not hours or days, can make or break the success of your company.

Using social media as a CRM tool, can allow you to earn the trust of the consumer quickly. And, a company must be able to provide quick, effective CRM. It’s crucial in today’s market place.

The Bottom-Line of Social CRM

In order to benefit from social media, you must become part of the community. That cannot be stressed enough. It is vital for a corporation, small or large, to be active and engaged with their consumers online. Not only do you get the benefits of listening to your consumers’ likes and dislikes, you have the ability to turn a bad customer experience into a positive one with relative ease.

Referrals/comments from customers posted to various social platforms who have used your product or service, more often than not, influence a potential customer’s decision to purchase. More than that, they are penultimate reflection of your brand-trust. Social media is a referral program on hyper-active-hyper-drive.

Get Pro-Active With Your Social CRM

If you’re ready to start being pro-active in the social marketing space, let us know. We’ll be glad to help you create a listening strategy and a pro-active strategy to put fires out before they start.