Skip to content
Home > Internet Marketing & Online Marketing Strategy > Search Engine Marketing > Paid Search Marketing

Paid Search Marketing

PPC Marketing Services

What is Paid Search Marketing?

Pay-per-Click (PPC) marketing allows you to reach your target consumers through high-visibility placement on search engines. If you need quick results for a fast moving offer or service, then paid search is the shot of adrenaline your search marketing needs. Your PPC ads appear when search engine users search for the products and services you offer. PPC offers you the advantage of true pay-for-performance marketing. You pay only when a searcher clicks on your ad. And, careful, experienced campaign management is imperative to maximizing your ROI.

How Pay-Per-Click (PPC) Works on Search Engines

Pay-Per-Click advertisers bid on keywords and keyword phrases relevant to their target market. It works much like the Stock Market: not all keywords and phrases are of equal value and worth, and the market sets value.

For instance, the keyword “whatchamacallit” may not have much value or worth, so its minimum bid may be relatively inexpensive. However, a keyword like “milwaukee real estate” will be much more competitive, and, therefore, more costly per click as a keyword.

That’s the simple part. The next part is factoring in Google’s Quality Score at keyword, ad group, and campaign levels in order to maximize click-through-rate, cost-per-click, and cost-per-acquisition.

What is Google’s Quality Score

The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query, including content on the landing page your ad is sending users to. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).

Our Paid Search: A Model of Flexibility

Silver Arc Search Marketing is flexible enough to work on a project by project basis, work as a consultant-role for your email marketing strategy, or build your company the right strategy, implement it, and track. Our paid search payment model is conversion-based, meaning: THE BETTER YOU DO. THE BETTER WE DO.

Our entire goal is to stimulate sales and conversions, and as these elements can be precisely measured, it only made sense to us. Straight management fees and monthly spends can only lead to complacency; with a conversion-based payment model, we’re constantly working to improve your bottom line to improve ours.

PPC Models: What the Situation Needs

We create and maintain high-performing paid search campaigns to drive qualified, immediate search traffic that results in maximum ROI. There are a variety of pay-per-click models and strategies we can employ, it all depends on what your objectives and goals are with paid search. At Silver Arc, our main goal with any PPC campaign is to drive the most qualified, valid traffic and maximize conversions. Contact us and let’s discuss what we can do for you.

We have created:

  • Geo-Targeted Campaigns

  • Competitor-Focused Campaigns
  • Campaigns for highly competitive keywords
  • Mid-Tail & Long-Tail Keyword Campaigns