About Us

About Silver Arc Search Marketing

Our Story

Silver Arc Search Marketing was founded in 2009 by Tony Verre. After several years working in the digital and search marketing world, creating and implementing search marketing and digital strategies, on the advice of old friends and industry veterans, Silver Arc Search Marketing was born.

Get to Know the OwnerGet To Know The Owner

I’ve worked in digital marketing, specializing in search (SEO and SEM), content, and eCommerce, for over a decade. I’ve built and executed digital and search strategies for in every major category and industry: health and personal care, beauty, baby, education, B2B, CPG, SaaS, eCommerce, eTail. Yup, even that one (but just once!).

I’ve been a columnist for SEJ and Search News Central, spoken at SMX several times, and been around the industry long enough that I could be considered a fossil.

And, I’m a comic-book nerd.

A Long, Strange Trip

I’m former United States Army, serving for eight years, with one tour in Operation Iraqi Freedom and some other international misadventures. In a former life, I taught high school students (9-12) in Milwaukee Public School System. Married to an amazing woman, and you kind of have to be when you’re married to a digital marketing nerd, and have three daughters.