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Social media optimization (SMO) is a search marketing technique that generates website traffic and conversions through social media outlets, online communities, and community websites.
You may have heard the term buzzing about in the last year or two: viral marketing. That’s what social media optimization seeks to do: create a viral presence for your brand on the web. SMO works in conjunction with other search marketing techniques: PPC and SEO, but expands the scope to include sites like:
The objective is to not only create useful, stimulating content, but to have that content spread virally throughout the web, targeting as specifically as possible segments and demographics.
Social Media Optimization
What is Social Media Marketing & Optimization
What That Really Means
- Social Bookmarking (i.e. Delicious)
- Profile/Photo/Video Sharing Sites (i.e. Facebook or Linked In)
- Blogging (i.e. Wordpress or Blogger)
- Micro-Blogging (i.e. Twitter)