SEO Methodology

SEO Methodology: Method to the Mystery

As much as search engine optimization has a knack for being mysterious and results "just happening", our aim is to de-mystify the SEO process. We employ a proven SEO process that helps to set expectations, as well as results.

Following the Flow

• Website Evaluation: we start with a audit of your website, looking at 4 major sections: site architecture, keyword analysis and research, goal conversion opportunities, and a competitive analysis
• After the evaluation, we move into onsite optimization.
• Once we've completed onsite optimization, we'll produce a baseline of the site. The baseline is, more or less, taking the website's current data, and putting it into a strategic review. In order to understand whether or not our strategy has been successful, we need to be able to measure against how the site performed before we optimized
• Once time has passed, we'll gear up to analyze our strategy and produce a strategic review
• Based on the recommended strategy, we circle back around to onsite optimization, offsite optimization, or user-experience changes in order to produce more targeted traffic and better lead-capture ratios